Information: Present unbiased, practical info for those with multiple sclerosis, regardless of physical disability.
Inspiration: Showcase stories of active MSers doing extraordinary things, inspiring all of us.
Connection: Bring together MSers online to share their active passions and discover new ones.
Attention: Highlight the active MSer through a continual, targeted public relations campaign in a range of media.
Participation: Encourage MSers to share successes online, healthcare providers to promote ActiveMSers, and relevant businesses (cooling vest companies, internet brain game sites, etc.) to provide discounts for MSers.